Customer relationship management (CRM) tools continue to transcend their customer support and contact management roots to become multi-faceted marketing and sales solutions focused on collaboration and closing deals. Here we look at some of the best CRM tools.
Zoho CRM does a great job of delivering an excellent feature mix at a competitive price as well as integration with a long list of compatible Zoho products; all in all an easy pick for Editors' Choice.
Salesforce has long been the CRM solution to beat. This pioneering platform excels with a stellar feature set as well as an ever-widening set of innovations, including AI, and ease of interoperability with a long list of Salesforce partners.
HubSpot CRM is one of the more innovative CRM providers we've seen. Aimed at small businesses, the platform has a freemium model as well as a range of add-ons. With these, it can evolve into an end-to-end martech solution for SMBs.
Freshsales CRM offers a lightweight and simple solution for SMBs that want to get up and running quickly. Sensible pricing tiers, an AI assistant, and customization options make it even more appealing for folks who value ease of use.
While aimed at enterprise customers, Sales Creatio is straightforward enough to handle the CRM needs of midsize businesses, too. To help, the product is now bolstered by improved analytics and marketing automation capabilities.
Pipeline CRM improves its small business-focused solution with advanced capabilities, chatbot creation for websites, and efficient reporting. But as we've seen with previous iterations, ease of use remains one of Pipedrive CRM's best features.
One of the most affordable CRM solutions we tested, Less Annoying offers a surprising amount of flexibility and performance providing some extra value for small business and startups.
A solid example of an all-round CRM solution that ticks all the boxes for most SMBs. Powerful features, affordable pricing, and an intuitive interface make Apptivo CRM an outstanding Editors' Choice pick.
Insightly CRM is a visually attractive and functionally intuitive customer relationship management solution. Wide range of functionality and various integrations will suit larger SMB's needs.
Capsule CRM tries to differentiate itself from a growing SMB market by adding innovation around analytics and collaboration, which combine to help ensure team members are on the same page.
Zendesk Sell improves on the ease of use and lead management features of Base CRM while adding a whole new dimension of interoperability within the Zendesk ecosystem.
Zendesk's service-first offerings gives SMBs omnichannel customer communications and support platforms. With renewed focus on improving the customer experience (CX), Zendesk's Sales Suite serves to streamline the sales process while Zendesk's Support Suite provides unified social messaging channels.
If you've got customers, you've probably got a relationship to manage, and that requires CRM services to track it all. Here are the brands PCMag readers consider the very best.
Base CRM does a solid job of delivering a simple to use CRM aimed at small business customers. It even manages to set itself apart through some advanced analytic capabilities and reporting.
Businesses need Customer Relationship Management (CRM) tools for an obvious reason: keep the relationship with customers a happy one. Take a look at the top choices in the category according to PCMag readers.
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SugarCRM is a powerful CRM that businesses can make their own, with endless customization and an open API. But its user minimum may strain the budget.
On this episode of Fast Forward, Dun & Bradstreet CMO Rishi Dave talks digital marketing, the future of media, big data and business transformation.